Rami Aro is Vice President Region Europe Central/East and therefore responsible for the activities of the Pilz subsidiaries in this region. In our “3 minutes with …” column, the Swiss gives an insight into his work and how he sees the automation market in Europe.
Mr Aro, what are your duties as Regional Vice President at Pilz?
In my role I form the link between head office and the subsidiaries. On the one hand, it’s a case of implementing the corporate strategy in the individual markets. On the other, it’s just as important to me to hear the customers’ voices and feed back to the company. We need the customer as a sparring partner, to further strengthen our capacity for innovation.
What do you feel is particularly important?
I want to bring people with me – strategically and technologically. And I am committed to the joint development of appropriate framework conditions, so that we can work closely and well with customers, and continue to grow sustainably and profitably as a company.
You haven’t been at Pilz very long. How do you perceive the company?
I admire the crystal-clear positioning, as well as the strong guiding principle “The Spirit of Safety”, which drives the company. Not many companies have that.
What is occupying the automation and engineering market in Europe?
The last few years I have been working in electronics manufacturing. After the pandemic, delivery bottlenecks, and most recently also the Ukraine war, there is an increasing tendency to move production to Europe, or nearer to the end customer. This is reinforced by the desire for greater resilience and sustainability. I expect developments like this in other sectors too.
And then of course there’s digitisation and artificial intelligence: How can I use technologies such as machine learning, for example, to optimise machine processes, or build them completely into data-driven service models? I anticipate some exciting developments in this area.
However, more digitisation also makes it vulnerable. The keyword is Industrial Security. There is a huge need for training and consultation. Pilz can play an important role in bridging this gap.
Change at Elesta

© Elesta GmbH
Marcel Mettler took over as the new General Manager of the Pilz subsidiary Elesta GmbH in Bad Ragaz (Switzerland) in May 2023. Elesta is a leading manufacturer of relays with positive-guided contacts, as well as sensors marketed by Pilz. Marcel Mettler, who was previously General Manager of the Swiss Service and Sales Subsidiary as well as Vice President Europe Region Central/East for Pilz, succeeds Harald Förster, who is retiring.