Raise awareness of Industrial Security among machine operators and other stakeholders in the company with a wink and a touch of humour: That’s what Pilz Austria does in its video series “Safety & Security Unplugged.” Spread across locations in Vienna, Linz and Graz, the subsidiary has been serving customers in the field of machine automation since 1969.
After the cyber attack on Pilz in 2019, nothing was as it was before: communication both internally and with our customers broke down, valuable data was encrypted and unusable. Access to company computers, including those of international subsidiaries, was also restricted. Production at the Ostfildern site was initially halted.
Cyber threats have increased significantly in recent years. Legislators have also reacted, recognising that a security incident can have serious consequences for human, machine and company: from production downtimes and data loss through to hazards to employees who operate the machine. Industrial Security will become mandatory.
“Many medium-sized companies were in the same situation as Pilz at the time. We have learned from this, and are passing on the knowledge we gained to our customers,” says Marianne Ecker, Marketing Manager at the Pilz subsidiary in Austria.
First-hand Security
The Pilz subsidiary, with branches in Vienna, Graz and Linz, provides its customers with comprehensive training courses on Security and also helps them implement and improve risk assessments on plant and machinery. With around 40 employees, they have their own Industrial Security department, which now runs the “Safety & Security on Tour” programme, for example. This is a free event that runs annually throughout the region, where experts from Pilz Austria provide information about the latest developments in Machinery Safety and Industrial Security. This year’s topics include innovations in Safety and Security (EN ISO 13849 and prEN 50742), a demo of IO-Link tech, details of how to carry out a gap analysis, through to CE marking in accordance with the Machinery Regulation and Cyber Resilience Act.

“The tour provides an excellent platform for exchange with customers in Austria and enables us to discuss specific solutions to individual challenges.”
David Machanek, General Manager at Pilz Austria
David Machanek, General Manager at Pilz Austria, is delighted with the positive response to the Safety and Security Tour: “This is now the third year that we have run these events, and the continuous stream of interested customers shows us that we are hitting an important nerve for our times with this format. In particular, our customers appreciate the practical insights into current Safety requirements and the combination of Safety and Security aspects.”
Security requirements overwhelm machine operators
The main problem with companies is often that they don’t view Security holistically, encompassing both technology and organisation. Small businesses often employ an external service provider for IT Security, but often they only take care of the company’s networks and devices. Machines are also controlled by computers, so there are risks to the cybersecurity of machines and their individual components, but often this is not on the plant operators’ radar. Also, higher-level business processes are often not taken into account.
Safety und Security Unplugged series
“It’s important not to overload the companies affected, as there are many requirements that will come into effect from 2027. This can be overwhelming, particularly for a company with around 50 or more employees. A company that manufactures machinery, employs at least 50 people or achieves a certain turnover or balance sheet total must comply with the Machinery Regulation, the Cyber Resilience Act and the second EU directive on network and information security, known as ‘Network and Information Security Directive 2’, or NIS 2 for short,” explains Andreas Willert, Head of Industrial Security at Pilz Austria.

“We work together with our customers – appreciating their business processes, rather than imposing blanket Security concepts. Our service roadmap offers individually tailored, easy-to-follow steps that can be implemented at your own pace.”
Andreas Willert, Head of Industrial Security at Pilz Austria
At Pilz Austria, the first step is to work with the customer to analyse the individual business processes. “Our top priority is always what’s most important to our customers,” Andreas Willert is keen to stress. The second step is then to develop an individual Security concept by analysing the network infrastructure and potential risks.
Pilz is getting fit for the Cyber Resilience Act
Companies in the mechanical engineering sector currently face the challenge of implementing the requirements of the Cyber Resilience Act. With this in mind, the subsidiary is developing internally through appropriate training. Colleagues from sales and technology, for example, are qualifying as Certified Experts for Security in Automation (CESA). This benefits our customers, as we can always keep them up to date with the latest standards and directives.
Talking of safety… Test your knowledge of safety in Austria!
Road safety: In Austria, there are road signs to prevent wrong-way driving. They are unique to Austria and can be found at over 500 motorway exits.
What’s special about the wrong-way driver warning signs in Austria?
- They are equipped with LEDs and flash when there’s danger.
- They display advertising on the back and finance themselves this way.
- They are only found on main roads.
Solution:
The warning signs were introduced in cooperation between the Austrian motorway operator (ASFINAG) and Austrian Federal Railways (ÖBB), and are financed by advertising on the back. Austria uses a multi-stage system to prevent wrong-way driving: over 400 warning signs at motorway entrances provide an early warning, while sensors in the road surface immediately detect wrong-way drivers and trigger an alarm. Particularly impressive are the “wrong-way driver claws” – mechanical barriers that spring out of the ground when a vehicle drives on to the wrong carriageway, piercing the tyres and stopping the vehicle. Also, noteworthy sections of road are regularly evaluated and, if necessary, optimised with better markings, lighting or structural measures.
Safely to the summit and back to the valley: what’s the name of the Austrian world market leader in cable car construction?
- Doppelmayr
- Wintersteiger
- Streiff
Solution:
The company operates internationally, has installed over 15,000 systems in more than 96 countries and holds a market share of around 60% in the cable car sector.
Together with Frey AG Stans, which has been part of the Doppelmayr/Garaventa group since 1 April 2017, Pilz developed a safe automation solution for the Zugspitze cable car, a solution that controls the whole cable car system.
Link to success story: Safety and automation for the Zugspitze cable car
In Austria in 2020, which animal was used to illustrate the minimum distance of one metre recommended by the government during the coronavirus pandemic?
- Baby elephant
- Tyrolean mountain sheep
- St Bernhard
Solution:
It’s a fact that baby elephants are often exactly one metre in length when born. Baby elephant, chosen by marketing experts to illustrate the minimum distance in Austria, was subsequently chosen as word of the year for 2020.
As the prescribed minimum distance in spring 2021 was already two metres, the baby elephant had to grow up quickly and double in size.




